SMILES S.A. started as a Brazilian airline loyalty program company. It was created in 1994 by the airline company GOL Linhas Aéreas Inteligentes as a way to incentivize customer loyalty and reward frequent flyers. SMILES S.A. operates as an independent company and is traded on the São Paulo Stock Exchange under the ticker symbol “SMLS3”.
The company offers its members various benefits, such as free flights, upgrades, and access to exclusive lounges, in exchange for their loyalty and accumulation of miles through flights with partner airlines, credit card purchases, and other activities. Members can also use their accumulated miles to purchase products and services from SMILES S.A partners, such as hotels, car rentals, and online retailers.
SMILES S.A .also operates an online travel agency that allows customers to book flights, hotels, car rentals, and other travel-related services. The company has partnerships with more than 30 airlines, including Air France, Delta Air Lines, and Emirates, as well as more than 200,000 hotels and car rental companies around the world.
As of 2021, SMILES S.A. had more than 20 million members and was recognized as the largest airline loyalty program in Latin America.
SMILES S.A. as a travel agency
SMILES S.A.’s travel agency business is an online platform that allows customers to book flights, hotels, car rentals, and other travel-related services. The platform offers a wide range of options from various partners, including airlines, hotels, and car rental companies.
Customers can use the platform to search for and compare prices, as well as to book and manage their travel arrangements. The platform also offers a loyalty program where customers can earn and redeem SMILES miles on their bookings.
One of the advantages of using this travel agency platform is that customers can earn SMILES miles on their bookings, even if they are not directly related to air travel. For example, a customer can earn miles on their hotel bookings or car rentals, and then use those miles to book a flight later on.
SMILES S.A.’s travel agency business also offers various promotions and deals, such as discounted rates on hotels and exclusive offers for members. The platform is available in Portuguese, Spanish, and English, and is accessible through its website and mobile app.
Overall, SMILES S.A.’s travel agency business provides a convenient and comprehensive way for customers to book and manage their travel arrangements, while also earning rewards through their loyalty program.
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